Amanda Michel is the Global Director and Senior Product Manager of Contributions at The Guardian.
That’s a very long title, so here’s our interpretation of what it means: ever since the Internet made free the new norm, publishers are trying to figure out how they can survive. Amanda’s job is to do that at The Guardian, one of the world’s biggest newspapers that was founded more than a hundred years ago.
In 2018 The Guardian announced that more than one million readers have financially contributed to the paper. In 2019 it broke even through the support of reader contributions - its first such profit in two decades and the culmination of one of the most significant turnarounds in recent British media history.
How did that happen exactly? We sat down with Amanda in Malmö this late summer to find out. We talked about: