Treat yourself to the luxury of having a point of view.
Treat yourself to the luxury of having a point of view.
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co—matter is a research and strategy studio in Berlin.
We create media, strategies and intelligence to navigate a rapidly changing world.
co—matter is a research and strategy studio in Berlin.
We create media, strategies and intelligence to navigate a rapidly changing world.
Projects
Recent publications
Creative Purpose at the Dawn of AI
A 100 page zine about AI, creativity and how to make sense of it all, published by Mozilla Foundation.
Creative Purpose at the Dawn of AI
A 100 page zine about AI, creativity and how to make sense of it all, published by Mozilla Foundation.
New World Order: The Return of Hard Power and Soft Beliefs
A briefing about what happens when power, infrastructure and ideology collide.
New World Order: The Return of Hard Power and Soft Beliefs
A briefing about what happens when power, infrastructure and ideology collide.
Welcome to the Post-Naive Internet
The dream of a free and open Internet isn't dead—but in 2025, it's definitely more complicated.
Welcome to the Post-Naive Internet
The dream of a free and open Internet isn't dead—but in 2025, it's definitely more complicated.
Networked Counterculture
Is it possible to exist in the network on your own terms?
Networked Counterculture
Is it possible to exist in the network on your own terms?
After the Creator Economy
A 96-page, limited edition digital and physical zine exploring new perspectives for the ways we produce, distribute, and monetize creative work online.
After the Creator Economy
A 96-page, limited edition digital and physical zine exploring new perspectives for the ways we produce, distribute, and monetize creative work online.
Networked Worlds
A research memo on worldbuilding as a creative strategy in the early 21st century.
Networked Worlds
A research memo on worldbuilding as a creative strategy in the early 21st century.
co—matter works with global consumer brands, technology companies and cultural institutions. Some of our clients are:
L'Oréal
L'Oréal
L'Oréal
Internal strategy reports on shifting consumer values in entertainment, beauty and technology.
Topics Creator Economy, Self-Optimization, Digital Infrastructure
Services Trend Research, Cultural Intelligence, Brand Strategy
Year 2025
Trend Research & Cultural Intelligence
Over the course of an ongoing research partnership with L'Oréal Group, we created a series of reports examining the forces reshaping consumer culture: the role of beauty in a new era of athletic performance and self-optimization; how a professional creator class has rewritten the logic of entertainment and attention; why sensorial technology is expanding what beauty even means; and how the geopolitical fracturing of digital platforms is producing entirely new consumer worldviews. The reports were shared across the full portfolio of 37 global brands — reaching more than 5,000 marketing executives globally.
Trend Research & Cultural Intelligence
Over the course of an ongoing research partnership with L'Oréal Group, we created a series of reports examining the forces reshaping consumer culture: the role of beauty in a new era of athletic performance and self-optimization; how a professional creator class has rewritten the logic of entertainment and attention; why sensorial technology is expanding what beauty even means; and how the geopolitical fracturing of digital platforms is producing entirely new consumer worldviews. The reports were shared across the full portfolio of 37 global brands — reaching more than 5,000 marketing executives globally.
WeTransfer
L'Oréal
A series of digital zines examining what it means to make work in a world where culture is mediated by digital platforms.
Topics Creator Economy, Monetization, Creative Industries, Worldbuilding
Services Cultural Research, Editorial Strategy, Creative Direction
Year 2024
Trend Research & Cultural Intelligence
Over the course of an ongoing research partnership with L'Oréal Group, we created a series of reports examining the forces reshaping consumer culture: the role of beauty in a new era of athletic performance and self-optimization; how a professional creator class has rewritten the logic of entertainment and attention; why sensorial technology is expanding what beauty even means; and how the geopolitical fracturing of digital platforms is producing entirely new consumer worldviews. The reports were shared across the full portfolio of 37 global brands — reaching more than 5,000 marketing executives globally.
Trend Research & Cultural Intelligence
Over the course of an ongoing research partnership with L'Oréal Group, we created a series of reports examining the forces reshaping consumer culture: the role of beauty in a new era of athletic performance and self-optimization; how a professional creator class has rewritten the logic of entertainment and attention; why sensorial technology is expanding what beauty even means; and how the geopolitical fracturing of digital platforms is producing entirely new consumer worldviews. The reports were shared across the full portfolio of 37 global brands — reaching more than 5,000 marketing executives globally.
Serpentine
L'Oréal
Relaunching Future Art Ecosystems, an R&D platform for artists working with advanced technologies.
Topics Art & Technology
Services Brand Strategy, Community Engagement, Editorial Strategy
Year 2024
Trend Research & Cultural Intelligence
Over the course of an ongoing research partnership with L'Oréal Group, we created a series of reports examining the forces reshaping consumer culture: the role of beauty in a new era of athletic performance and self-optimization; how a professional creator class has rewritten the logic of entertainment and attention; why sensorial technology is expanding what beauty even means; and how the geopolitical fracturing of digital platforms is producing entirely new consumer worldviews. The reports were shared across the full portfolio of 37 global brands — reaching more than 5,000 marketing executives globally.
Trend Research & Cultural Intelligence
Over the course of an ongoing research partnership with L'Oréal Group, we created a series of reports examining the forces reshaping consumer culture: the role of beauty in a new era of athletic performance and self-optimization; how a professional creator class has rewritten the logic of entertainment and attention; why sensorial technology is expanding what beauty even means; and how the geopolitical fracturing of digital platforms is producing entirely new consumer worldviews. The reports were shared across the full portfolio of 37 global brands — reaching more than 5,000 marketing executives globally.
Mozilla Foundation
L'Oréal
Research and editorial partnership on digital counterculture, ethics and agency.
Topics Artificial Intelligence, Creativity, Art & Technology
Services Cultural Research, Editorial Strategy, Creative Direction
Year 2025-ongoing
Trend Research & Cultural Intelligence
Over the course of an ongoing research partnership with L'Oréal Group, we created a series of reports examining the forces reshaping consumer culture: the role of beauty in a new era of athletic performance and self-optimization; how a professional creator class has rewritten the logic of entertainment and attention; why sensorial technology is expanding what beauty even means; and how the geopolitical fracturing of digital platforms is producing entirely new consumer worldviews. The reports were shared across the full portfolio of 37 global brands — reaching more than 5,000 marketing executives globally.
Trend Research & Cultural Intelligence
Over the course of an ongoing research partnership with L'Oréal Group, we created a series of reports examining the forces reshaping consumer culture: the role of beauty in a new era of athletic performance and self-optimization; how a professional creator class has rewritten the logic of entertainment and attention; why sensorial technology is expanding what beauty even means; and how the geopolitical fracturing of digital platforms is producing entirely new consumer worldviews. The reports were shared across the full portfolio of 37 global brands — reaching more than 5,000 marketing executives globally.
Yuga Labs
L'Oréal
Community playbook for The Otherside, a MMORPG Metaverse by the founders of Bored Ape Yachtclub.
Topics Metaverse, Incentive Design, Gameplay
Services Audience Research, Community Strategy, Social Listening
Year 2023
Trend Research & Cultural Intelligence
Over the course of an ongoing research partnership with L'Oréal Group, we created a series of reports examining the forces reshaping consumer culture: the role of beauty in a new era of athletic performance and self-optimization; how a professional creator class has rewritten the logic of entertainment and attention; why sensorial technology is expanding what beauty even means; and how the geopolitical fracturing of digital platforms is producing entirely new consumer worldviews. The reports were shared across the full portfolio of 37 global brands — reaching more than 5,000 marketing executives globally.
Trend Research & Cultural Intelligence
Over the course of an ongoing research partnership with L'Oréal Group, we created a series of reports examining the forces reshaping consumer culture: the role of beauty in a new era of athletic performance and self-optimization; how a professional creator class has rewritten the logic of entertainment and attention; why sensorial technology is expanding what beauty even means; and how the geopolitical fracturing of digital platforms is producing entirely new consumer worldviews. The reports were shared across the full portfolio of 37 global brands — reaching more than 5,000 marketing executives globally.
IKEA / SPACE10
L'Oréal
Interactive research seminars exploring how the next billion internet users are reshaping fundamental cultural techniques.
Topics Navigation, Language, Currency
Services Research, Concept Development, Editorial Strategy
Year 2019
Trend Research & Cultural Intelligence
Over the course of an ongoing research partnership with L'Oréal Group, we created a series of reports examining the forces reshaping consumer culture: the role of beauty in a new era of athletic performance and self-optimization; how a professional creator class has rewritten the logic of entertainment and attention; why sensorial technology is expanding what beauty even means; and how the geopolitical fracturing of digital platforms is producing entirely new consumer worldviews. The reports were shared across the full portfolio of 37 global brands — reaching more than 5,000 marketing executives globally.
Trend Research & Cultural Intelligence
Over the course of an ongoing research partnership with L'Oréal Group, we created a series of reports examining the forces reshaping consumer culture: the role of beauty in a new era of athletic performance and self-optimization; how a professional creator class has rewritten the logic of entertainment and attention; why sensorial technology is expanding what beauty even means; and how the geopolitical fracturing of digital platforms is producing entirely new consumer worldviews. The reports were shared across the full portfolio of 37 global brands — reaching more than 5,000 marketing executives globally.
Native Instruments
L'Oréal
Creator strategy to identify, support and nurture the next generation of music makers.
Topics Creator Economy, Production,
Services Community Strategy, Research
Year 2021
Trend Research & Cultural Intelligence
Over the course of an ongoing research partnership with L'Oréal Group, we created a series of reports examining the forces reshaping consumer culture: the role of beauty in a new era of athletic performance and self-optimization; how a professional creator class has rewritten the logic of entertainment and attention; why sensorial technology is expanding what beauty even means; and how the geopolitical fracturing of digital platforms is producing entirely new consumer worldviews. The reports were shared across the full portfolio of 37 global brands — reaching more than 5,000 marketing executives globally.
Trend Research & Cultural Intelligence
Over the course of an ongoing research partnership with L'Oréal Group, we created a series of reports examining the forces reshaping consumer culture: the role of beauty in a new era of athletic performance and self-optimization; how a professional creator class has rewritten the logic of entertainment and attention; why sensorial technology is expanding what beauty even means; and how the geopolitical fracturing of digital platforms is producing entirely new consumer worldviews. The reports were shared across the full portfolio of 37 global brands — reaching more than 5,000 marketing executives globally.
King
L'Oréal
Pre-launch strategy for Rebel Riders, King's first serious move into the mid-core action gaming market.
Topics Creator Economy, Self-Optimization, Digital Infrastructure
Services Community Strategy, Research
Year 2022
Trend Research & Cultural Intelligence
Over the course of an ongoing research partnership with L'Oréal Group, we created a series of reports examining the forces reshaping consumer culture: the role of beauty in a new era of athletic performance and self-optimization; how a professional creator class has rewritten the logic of entertainment and attention; why sensorial technology is expanding what beauty even means; and how the geopolitical fracturing of digital platforms is producing entirely new consumer worldviews. The reports were shared across the full portfolio of 37 global brands — reaching more than 5,000 marketing executives globally.
Trend Research & Cultural Intelligence
Over the course of an ongoing research partnership with L'Oréal Group, we created a series of reports examining the forces reshaping consumer culture: the role of beauty in a new era of athletic performance and self-optimization; how a professional creator class has rewritten the logic of entertainment and attention; why sensorial technology is expanding what beauty even means; and how the geopolitical fracturing of digital platforms is producing entirely new consumer worldviews. The reports were shared across the full portfolio of 37 global brands — reaching more than 5,000 marketing executives globally.
Samsung
L'Oréal
Global ecosystem strategy
Topics Creator Economy, Self-Optimization, Digital Infrastructure
Services Community Strategy, Concept Development & Programming
Years 2018-2021
Trend Research & Cultural Intelligence
Over the course of an ongoing research partnership with L'Oréal Group, we created a series of reports examining the forces reshaping consumer culture: the role of beauty in a new era of athletic performance and self-optimization; how a professional creator class has rewritten the logic of entertainment and attention; why sensorial technology is expanding what beauty even means; and how the geopolitical fracturing of digital platforms is producing entirely new consumer worldviews. The reports were shared across the full portfolio of 37 global brands — reaching more than 5,000 marketing executives globally.
Trend Research & Cultural Intelligence
Over the course of an ongoing research partnership with L'Oréal Group, we created a series of reports examining the forces reshaping consumer culture: the role of beauty in a new era of athletic performance and self-optimization; how a professional creator class has rewritten the logic of entertainment and attention; why sensorial technology is expanding what beauty even means; and how the geopolitical fracturing of digital platforms is producing entirely new consumer worldviews. The reports were shared across the full portfolio of 37 global brands — reaching more than 5,000 marketing executives globally.
Conversations
Conversations
The Culture & Technology Podcast - created in collaboration with Vienna Business Agency - is a series of conversations with leading artists, theorists and practitioners about the ways cultural production is changing through emerging technologies.
The Culture & Technology Podcast - created in collaboration with Vienna Business Agency - is a series of conversations with leading artists, theorists and practitioners about the ways cultural production is changing through emerging technologies.
Newsletter
Newsletter
Subscribe to our newsletter to stay updated on our research and projects.
Subscribe to our newsletter to stay updated on our research and projects.