A creative’s guide to dealing with money, ideas and audiences online.
Networked Reality provides an alternative take on the dominant narrative of the creator economy.
By putting ideas first, and providing an unbiased perspective on the challenges and opportunities of today’s digital economy, the aim of this memo is to equip creatives with the knowledge and inspiration to meaningfully participate in today’s networked culture.
Through interviews with category-defining filmmakers, DJs, designers, artists, journalists and curators in the US and UK, we learn how creators become cultural producers, build income streams and navigate our hyper-commercialized digital environment.
From selling NFTs to creating original shows on TikTok, building membership models to monetizing Substack newsletters, creating performative objects to teaching online courses, interviews feature honest-to-god answers about money, fame, identity and audiences online by:
Jack Coyne (Public Opinion)
Eileen Isagon Skyers
Tyler Bainbridge (Perfectly Imperfect)
Cherie Hu (Water & Music)
Elijah (Make the Ting)
Networked Reality is the second memo to launch as part of the ‘Networked’ series created in collaboration with WeTransfer. The cover images are AI-generated renderings inspired by Hieronymus Bosch’s central panel of “The Garden of Earthly Delights” painted between 1490 and 1510.
Read the full press release at WeTransfer
Release date: October 11, 2023
Theresa Reimann-Dubbers, creative direction
Paloma Moniz, design
Alice Sweitzer, editing
Niklas Egberts, research & ideation
Mike Evans, research & ideation
Severin Matusek, concept & creative direction