By putting ideas first, and providing an unbiased perspective on the challenges and opportunities of today’s digital economy, the aim of this memo is to equip creatives with the knowledge and inspiration to meaningfully participate in today’s networked culture.

In an online world where algorithms perpetuate an endless hunger for content and self-promotion, this new memo investigates how artists and creatives can participate in the creator economy by monetizing their ideas instead of their personalities.

From selling NFTs to creating original shows on TikTok, building membership models to monetizing Substack newsletters, creating performative objects to teaching online courses, interviews feature honest-to-god answers about money, fame, identity and audiences online by:

Maya Man
Jack Coyne (Public Opinion)
Puno (ilovecreatives)
Nik Bentel
Eileen Isagon Skyers
Tyler Bainbridge (Perfectly Imperfect)
Cherie Hu (Water & Music)
Elijah (Make the Ting)

Networked Reality is the second memo to launch as part of the ‘Networked’ series created in collaboration with WeTransfer. The cover images are AI-generated renderings inspired by Hieronymus Bosch’s central panel of “The Garden of Earthly Delights” painted between 1490 and 1510.

By putting ideas first, and providing an unbiased perspective on the challenges and opportunities of today’s digital economy, the aim of this memo is to equip creatives with the knowledge and inspiration to meaningfully participate in today’s networked culture.

In an online world where algorithms perpetuate an endless hunger for content and self-promotion, this new memo investigates how artists and creatives can participate in the creator economy by monetizing their ideas instead of their personalities.

From selling NFTs to creating original shows on TikTok, building membership models to monetizing Substack newsletters, creating performative objects to teaching online courses, interviews feature honest-to-god answers about money, fame, identity and audiences online by:

Maya Man
Jack Coyne (Public Opinion)
Puno (ilovecreatives)
Nik Bentel
Eileen Isagon Skyers
Tyler Bainbridge (Perfectly Imperfect)
Cherie Hu (Water & Music)
Elijah (Make the Ting)

Networked Reality is the second memo to launch as part of the ‘Networked’ series created in collaboration with WeTransfer. The cover images are AI-generated renderings inspired by Hieronymus Bosch’s central panel of “The Garden of Earthly Delights” painted between 1490 and 1510.

By showcasing the many ways creatives deal with money, ideas, identity and audiences online, the memo shows what the future of creativity online might look like. 

Networked Reality is the second memo to launch as part of the Networked series created by WeTransfer in collaboration with co—matter. The first, Networked Counterculture, launched on WeTransfer’s content arm, WePresent in May 2023.

Released by WeTransfer on October 11, 2023
Created and produced by co—matter
Free to read as downloadable PDF

Concept & creative direction: Severin Matusek, Theresa Reimann-Dubbers
Researchers: Niklas Egberts, Mike Evans
Copy editing: Alice Sweitzer
Art direction: Paloma Moniz

By showcasing the many ways creatives deal with money, ideas, identity and audiences online, the memo shows what the future of creativity online might look like. 

Networked Reality is the second memo to launch as part of the Networked series created by WeTransfer in collaboration with co—matter. The first, Networked Counterculture, launched on WeTransfer’s content arm, WePresent in May 2023.

Released by WeTransfer on October 11, 2023
Created and produced by co—matter
Free to read as downloadable PDF

Concept & creative direction: Severin Matusek, Theresa Reimann-Dubbers
Researchers: Niklas Egberts, Mike Evans
Copy editing: Alice Sweitzer
Art direction: Paloma Moniz