The Culture & Technology podcast 025 | February 19, 2025

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Eva Jäger: The Making of a Model

To kick off season 5 of The Culture and Technology podcast we are joined by Eva Jäger to peel back the layers behind Serpentine's latest exhibition, The Call. Severin and Eva examine how art institutions can move beyond reactive approaches to technology, and towards meaningful experimentation and agency, with The Call exhibition as an example.

 

 

How can we reimagine AI as a collaborative technology?

Eva Jäger is a Curator, Arts Technologist and Creative AI Lead at Serpentine, a contemporary art gallery in London. She recently curated The Call, Mat Dryhurst’s and Holly Herndon’s solo exhibition which proposes new cultural, legal, and technical rituals for art in the age of AI.

Severin and Eva peel back the layers behind The Call, where they discuss the transformation of training data production into a new art form and how cultural institutions can take active roles in shaping emerging technologies through initiatives like data trusts. 

 

GUESTS

Eva Jäger, based in London, is a Curator, Arts Technologist and Creative AI Lead at Serpentine. She recently curated The Call, Mat Dryhurst’s and Holly Herndon’s solo exhibition which began on October 3, 2024.

HOST

Severin Matusek is a cultural theorist and founder of co—matter, a creative studio exploring the cultural and societal impact of new technologies.

IDEAS AND PEOPLE IN CONTEXT

  • The Call, an exhibition, AI model and Data Trust Experiment at Serpentine gallery, London https://www.serpentinegalleries.org/whats-on/holly-herndon-mat-dryhurst-the-call/

  • HOLLY+ is a generative AI voice tool modelled on the voice of musician Holly Herdon https://holly.plus/ 

  • IRCAM, legendary Paris sound research lab at the Centre Pompidou https://www.ircam.fr/   

  • Holly Herndon & Mat Dryhurst: All Media is Training Data
    https://shop.serpentinegalleries.org/products/holly-herndon-mat-dryhurst-all-media-is-training-data

  • Radical X Change, a community of activists, artists, entrepreneurs, and scholars committed to using mechanism design to inspire radical social change. https://www.radicalxchange.org/

  • Centre for Data Futures at King’s College London https://www.kcl.ac.uk/research/centre-for-data-futures 

  • Future Art Ecosystems 4: Art X Public AI, a publication https://reader.futureartecosystems.org/briefing/fae4 

  • Choral Data 'Trust' Experiment White Paper https://zenodo.org/records/14859320

CREDITS

The Vienna Business Agency supports new companies, projects and products that develop Vienna's creative industries further. Find out more at viennabusinessagency.at.

Editorial & Production Team (in alphabetical order): Carina Dala, Mike Evans, Nick Houde, Kesia Inkersole, Severin Matusek, Elisabeth Noever-Ginthör, Alice Smith, Heinz Wolf

Theme Music by Hell Mutang.

S5E1 is now out and available wherever you listen to podcasts.

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Last updated: January 23, 2025 ■ 11:11am