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co-matter digest #1: learning from the world's best community leaders
 
Hi friend!

Welcome to the first edition of co-matter digest. This is the place where you'll hear about upcoming events, conversations and insights from some of the world's best community leaders.

Today we'll learn about how Clue built its community through smart storytelling, personal customer support and strategic influencer marketing. I hope you find it useful and inspiring. 

 
5 Insights on How Clue Kickstarted its Community

Clue started out in 2013 with a small team and quickly grew into a leading period tracking app with millions of users across 190 countries. The Berlin-based company just raised a $20M Series B round and, besides being a beautifully designed and functionable app, developed into a relevant resource in female health and science with regular features in The New Yorker, The Guardian, Bloomberg and others.

What got them there?
In our recent conversation, Lisa Kennelly, Director of Marketing at Clue, shared her insights about the company’s marketing and communication strategies from the early days until now.

 

Read on to learn:

  • How you stay relevant by finding new angles to your story (and get journalists to reply to your emails)
  • Why customer support is your most important channel for building relationships
  • How Facebook ads help you find the right messages to grow your userbase

Read more on our blog

Ideas, thoughts, feedback? Just hit reply to this email. We always love to hear from you.

Thanks for reading.  

Til then,
Severin
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co-matter explores what makes communities thrive. 

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Last updated: January 23, 2025 ■ 11:11am