The focus of our client work is cultural research, editorial strategy and creative direction.
The focus of our client work is cultural research, editorial strategy and creative direction.
We work across industries — from global consumer brands and game studios to non-profits and emerging technology companies — embedding deeply within organisations and their teams. Our outputs range from community playbooks to trend reports, collaborative media and long-form editorial.
We work across industries — from global consumer brands and game studios to non-profits and emerging technology companies — embedding deeply within organisations and their teams. Our outputs range from community playbooks to trend reports, collaborative media and long-form editorial.
L’Oréal
L’Oréal
Trend Research & Cultural Intelligence
Over the course of an ongoing research partnership with L'Oréal Group, we created a series of reports examining the forces reshaping consumer culture: the role of beauty in a new era of athletic performance and self-optimization; how a professional creator class has rewritten the logic of entertainment and attention; why sensorial technology is expanding what beauty even means; and how the geopolitical fracturing of digital platforms is producing entirely new consumer worldviews. The reports were shared across the full portfolio of 37 global brands — reaching more than 5,000 marketing executives globally.
WeTransfer
WeTransfer
Cultural Research, Editorial Strategy, Creative Direction
In an ongoing research partnership with WeTransfer, co—matter conceived and produced the Networked Culture trilogy — three reports examining what it means to make work in a world where culture is mediated by digital platforms. Each report approached the question from a different angle: resistance, through the counterculture strategies of artists who subvert the systems they operate within; realism, by looking at creatives who play the game with full awareness of its rules; and worldbuilding, as a way to imagine and construct alternatives altogether. Contributors across the trilogy included MSCHF, Sault, Elijah, Maya Man, Trackstars, and Perfectly Imperfect — a cross-section of practitioners who are each, in their own way, rewriting the relationship between creative work and the network. Published through WeTransfer's iconic wallpapers and its creative platform WePresent, the reports were downloaded and read by more than 50,000 creatives around the globe.
Cultural Research, Editorial Strategy, Creative Direction
As part of a long-term research partnership with WeTransfer, co—matter conceived and produced the Networked Culture trilogy — three reports examining what it means to make work in a world where culture is mediated by digital platforms. Each report approached the question from a different angle: resistance, through the counterculture strategies of artists who subvert the systems they operate within; realism, by looking at creatives who play the game with full awareness of its rules; and worldbuilding, as a way to imagine and construct alternatives altogether. Contributors across the trilogy included MSCHF, Sault, Elijah, Maya Man, Trackstars, and Perfectly Imperfect — a cross-section of practitioners who are each, in their own way, rewriting the relationship between creative work and the network. Published through WeTransfer's iconic wallpapers and its creative platform WePresent, the reports were downloaded and read by more than 50,000 creatives around the globe.
Serpentine
Serpentine
Brand, Community & Editorial Strategy
Future Art Ecosystems is Serpentine's initiative at the intersection of art, technology, and society — producing annual strategic briefings that have, since 2020, built a community of artists, institutions, curators, and technologists working on art and advanced technologies for the public good. co—matter worked closely with Serpentine's Arts Technologies team to evolve FAE from a static annual publication into a living, community-oriented research platform. That meant rethinking its positioning, developing brand and community strategy for the fourth edition — FAE4: Art X Public AI — and relaunching futureartecosystems.org as a destination that reflects the full breadth of what the initiative has become. The collaboration culminated in Beyond Cultures of Ownership, an unconference co-organised with RadicalxChange at Somerset House, bringing together artists, activists, technologists and policymakers to collectively reimagine the structures of ownership in art and culture.
Mozilla Foundation
Mozilla Foundation
Cultural Research, Editorial Strategy, Creative Direction
co—matter's ongoing partnership with Mozilla Foundation began with Welcome to the Post-Naive Internet Era, the lead article for the launch of Nothing Personal, the Foundation's new online magazine designed by Pentagram. At the core was the articulation and mapping of a post-naive internet era: a generation of builders quietly constructing digital infrastructure on a radically different set of values. To date the article is the second most read article of the platform, reaching thousands of readers every month. Following this research, co—matter conceived, wrote and edited Imagine Intel, a 100-page zine on AI and creativity which was distributed to Mozilla's VIP partners, collaborators and donors, and available to download publicly.
Yuga Labs
Yuga Labs
Audience Research, Community Intelligence & Strategy
When Yuga Labs — the company behind Bored Ape Yacht Club, Cryptopunks and other notable NFT collections — began building The Otherside, a blockchain-based multiplayer metaverse, they needed to understand who they were building for before the world they were building existed. co—matter partnered with North Kingdom, one of gaming's most renowned design studios, as the strategy and research layer on the project. Working from blockchain data, community manager conversations, and deep ecosystem analysis, co—matter mapped the Otherside audience into four distinct archetypes and diagnosed how ~35,000 Otherdeed holders were already self-organizing through guilds, wikis, and lore speculation. The resulting Community Playbook set the product priorities, community guiding principles, and experience roadmap that would form the foundation of The Otherside's development.
Samsung
Samsung
Community Strategy, Concept Development & Programming
co—matter's partnership with Samsung Next, Samsung's 150 million USD fund supporting emerging technology, spanned more than three years and touched every dimension of how the fund showed up in the world. Working across five global hubs — Tel Aviv, Silicon Valley, New York, Berlin and Seoul — we helped build an ecosystem that connected the local needs of entrepreneurs with Samsung's global scale and resources. At the local level this meant leading partnerships, hosting events and establishing content formats tailored to each ecosystem.
At the global level we developed processes for sharing best practices and restructuring teams to collaborate across geographies. Among the initiatives we conceived and produced: a four-day conference programme at Web Summit Lisbon, Stack Zero — a 500,000 USD grant supporting emerging blockchain infrastructure for a more open internet — and The Podcast Studio, a traveling recording studio bringing the leading voices of European tech to Slush, Web Summit and Tech Open Air. co—matter also produced the VC Platform Guide, a publication that defined best practices for the emerging platform role in venture capital, downloaded more than 10,000 times. Within the three year period of our collaboration, Samsung Next connected with thousands of founders, invested in industry-leading startups and gained crucial insights through its close ties to local tech ecosystems.
IKEA
IKEA
Research, Concept Development & Editorial Strategy
We partnered with SPACE10, IKEA's Copenhagen-based research and design lab, on two distinct bodies of work. The first was Welcome to the World Wide Web, a three-part series of interactive research seminars exploring how the next billion internet users — the majority of whom come online for the first time via a mobile device — are reshaping fundamental cultural techniques. Each session brought together researchers, practitioners and attendees to collectively examine a different dimension of the future web: navigation, language and currency. Guests included an astrophysicist mapping indigenous land rights in the Amazon, an ethnographer dissecting Chinese meme culture, and the founder of Africa's first neo-bank. co—matter also advised SPACE10 on editorial strategy for a series of innovation reports, helping shape how their research reached and resonated with wider audiences.
Native Instruments
Native Instruments
Community Strategy & Research
Founded in 1996, Native Instruments is one of the world's leading music production companies — and a brand that helped create an entirely new paradigm: the bedroom producer who doesn't need an expensive studio to make outstanding music. As that paradigm became the norm, co—matter worked with Native's in-house team to ask a more fundamental question: how is the journey to becoming a successful music producer changing, and how can Native Instruments be part of that journey from beginning to end? The result was a Community Playbook that maps the creator's journey from first discovery of a passion for music through to becoming a working producer — combining Native's legacy as a community-driven brand with the shifting landscape of the creative industry. Developed as a cross-functional framework, the playbook defined the company's role in identifying, supporting and nurturing the next generation of music makers.
King
King
Community Strategy & Research
King is one of the world's most successful mobile game studios, best known for Candy Crush and its roster of billion-player casual games. Rebel Riders represented a strategic departure — a real-time, player-versus-player mobile battle game set in a secret underground toy racing club in New York City, and King's first serious move into the mid-core action gaming market. co—matter worked alongside design studio North Kingdom to build the community strategy from the ground up: defining the community vision and purpose, mapping three distinct player audiences and developing the engagement model and channel architecture to serve all three. The work spanned a full pre-launch community ecosystem: a Discord strategy structured around the game's core drivers of belonging, competition and co-creation, and a pre-registration website designed to capture and convert early interest before the game was available worldwide. The playbook guided the community from closed beta through to a soft launch in selected markets in late 2022.
Get in touch at hello@co-matter.com to explore the pleasures of working together.
hello@co-matter.com
Zossener Str. 41
10961 Berlin
Management Board: Severin Matusek
Court of Registration: Amtsgericht Charlottenburg HRB 195395 B
VAT ID: DE317741247
Last updated: February 11, 2026 ■ 14:18pm