Welcome to the Post-Naive Internet

 An essay about a new generation building alternative digital infrastructure.

Digital collage of messages, devices, and creative visuals representing Co—matter’s innovative appro.

Influencing the world today is not about creating scale; it’s about developing the conditions that determine how culture is created, distributed and monetized. As the culture wars are now being fought over digital infrastructure, we need to build it on a radically different set of principles to serve our needs. 

For the launch of Nothing Personal, Mozilla Foundation’s new online magazine, we wrote an essay about the people and projects that are building alternative digital infrastructures in what we call the post-naive mindset.

Many of the projects we talk about are ones that we’ve joined and participated in early on: Subvert, the collectively owned bandcamp. Metalabel, the platform for collaboratively releasing creative work. Trust, the community and Berlin-based network of utopian conspirators. Future Art Ecosystems, Serpentine’s project for building 21st century cultural infrastructure. Perfectly Imperfect, the newsletter turned social network for human-led recommendations. And many more.

Influencing the world today is not about creating scale; it’s about developing the conditions that determine how culture is created, distributed and monetized. As the culture wars are now being fought over digital infrastructure, we need to build it on a radically different set of principles to serve our needs. 

For the launch of Nothing Personal, Mozilla Foundation’s new online magazine, we wrote an essay about the people and projects that are building alternative digital infrastructures in what we call the post-naive mindset.

Many of the projects we talk about are ones that we’ve joined and participated in early on: Subvert, the collectively owned bandcamp. Metalabel, the platform for collaboratively releasing creative work. Trust, the community and Berlin-based network of utopian conspirators. Future Art Ecosystems, Serpentine’s project for building 21st century cultural infrastructure. Perfectly Imperfect, the newsletter turned social network for human-led recommendations. And many more.

Native Internet Era infographic illustrating digital transformation and emerging technologies.
Idealist vs Realist Approach
Post-Naive Infrastructure

As Silicon Valley makes its pivot into its “Hard Tech” era, where the disrupting force of last decade’s consumer apps will seem innocent compared to the world-dominating mind-intruding superintelligences of the future, the people building alternatives are also entering their post-naive era.

Released by Mozilla Foundation on October 15, 2025
Created and produced by co—matter
Free to read on Nothing Personal

Idea / creative direction: Severin Matusek
Research: Nick Houde
Art direction: Paloma Moniz

hello@co-matter.com

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Management Board: Severin Matusek
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Last updated: May 16 2026 ■ 09:57am