Today we’re launching Networked Reality.
A creative’s guide to dealing with money, ideas and audiences online.

Networked Reality provides an alternative take on the dominant narrative of the creator economy.

By putting ideas first, and providing an unbiased perspective on the challenges and opportunities of today’s digital economy, the aim of this memo is to equip creatives with the knowledge and inspiration to meaningfully participate in today’s networked culture.

Through interviews with category-defining filmmakers, DJs, designers, artists, journalists and curators in the US and UK, we learn how creators become cultural producers, build income streams and navigate our hyper-commercialized digital environment.
 

From selling NFTs to creating original shows on TikTok, building membership models to monetizing Substack newsletters, creating performative objects to teaching online courses, interviews feature honest-to-god answers about money, fame, identity and audiences online by:

Maya Man
Jack Coyne (Public Opinion)
Puno (ilovecreatives)
Nik Bentel
Eileen Isagon Skyers
Tyler Bainbridge (Perfectly Imperfect)
Cherie Hu (Water & Music)
Elijah (Make the Ting)

Networked Reality is the second memo to launch as part of the ‘Networked’ series created in collaboration with WeTransfer.