You probably won’t notice the small differences in structure and tonality.
But to us it makes a difference in the way our website gives context and meaning to our work.
We changed the way we describe what we do
The full mission statement goes like this:
co—matter is a research and strategy studio.
We research the cultural and societal impact of new technologies; how the tools we use change the way we express ourselves, connect with others and create meaning in our lives.
Our mission is to expand our collective imagination of what technology can do for us and how we can participate in shaping it.
We call our projects “Releases”
Releases are the result of a collaborative effort: a group of people coming together to manifest their point of view and share it with a larger audience.
It's an old idea adapted for a new time, developed by our friends at Metalabel.
We created an Index to catalog our work
Rather than a fancy portfolio page we prefer a simple catalog to document our work. Just like a music label lists its releases.
We have a new About page
Like a profile on a dating app (but in the serious world of business), this is where we try to describe who we are, what we do and who we work with. The header image is a tribute to Olia Lialina's self-portrait.
There's a Figma board that gives you a direct window into what we're working on
We use Figma to collect our notes, creating an ever-growing archive of ideas and notes from the world wide web. It's updated in real time so you can literally watch us arrange screenshots.
While updating your website is a big step for you because you've spent sleepless nights overthinking about existential questions like “who am I?” “what am I doing here?” and “why should anyone care?” the rest of the world usually doesn’t care.
Regarding small details, like how you describe yourself or present your work, your audience usually won’t notice much of a change. The difference mostly matters to you: how you see yourself and what the process was like to get there.
When I (Severin) started co—matter this made a lot of sense. I thought that by focusing on the middle ground between what I'm good at and what the market wants I'll find customers and run a successful business.
So in the first years of running co—matter we specialised in communities.
I felt motivated to explore how technology changes the way people find connection and belonging online. And it was exciting to build a company on that premise, consulting companies how to build successful communities.
But after a few years I realised that this specialisation didn’t inspire me anymore. I had somehow established myself as an expert on the future of community, got invited to talks and had more leads for consulting work.
If my main goal had been to run a successful business I'd have done everything right. I found my niche. I should have gone on to hire a sales person, grow the team and run an agency.
The problem is that this is not what I want to do. I'm more interested in following my interests and curiosity rather than building a well-oiled business machine.