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co-matter digest #41: Yousef Hammoudah builds communities with fire, not fireworks.
Yousef Hammoudah: How we Built Adidas Runners

Yousef is the Global Director of Culture & Community for adidas Running. What he started as a Berlin runners club in 6 years ago is now a global community known as adidas Runners, spanning 65 cities and 5 continents.

We wanted to learn about Yousef’s journey with adidas Runners, and to understand how we can build authentic brand communities in times when people don’t trust brands anymore. We talked about how a brand regains trust by building lasting relationships, how a local community scales globally, and how it measures its success.

Here is episode #20 of the Community Podcast with Yousef Hammoudah

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1. The State of Communities 2019 is still running
Help us find out how people connect, engage and participate today by answering 18 questions in our annual survey. One question is about how we increase or decrease our social media consumption in 2019. Here are some of the answers so far:
  • I run out of battery on purpose.
  • I train underserved girls on how to use social media platforms as a source of income.
  • I delete Instagram after I've use it. Every time. 
🗳️ Add your perspective

2. Last week at SPACE10

Emma Smith from Eversend and Dr. Jonas Hedlund from Copenhagen Business School joined us and 15 fellow researchers at SPACE10 to explore the future of digital currencies last week. We've designed our own bank notes in the end. Maybe they'll be worth something some day?

3. News from the network
 
  • The Waorani tribe won their lawsuit against the Ecuadorian government. In their quest to protect their land they were supported by Digital Democracy and Emily Jacobi, recent guest at our "Welcome to the World Wide Web" sessions. Read more on The New Yorker.
     
  • SPACE10 have released a sustainable recipe book. Congrats to Monique, Kaave and everyone else who made it happen. Check it out on Wallpaper.
     
  • Hours Beirut is taking place on June 13-15. Curated by Martin, Hours Beirut is an intimate three-day conference exploring how maintenance and the act of maintaining can be understood in the context of innovation and creativity.
Why not go out for a run today ?
Your friends at co-matter
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Last updated: January 23, 2025 ■ 11:11am