Which brand communities do you love?
Last week we asked for your help on brand communities. Here are some of our favorite examples you sent along:
1. Glossier
Now evaluated at $1.2bn, beauty brand Glossier has revolutionized user generated content in the beauty industry. This recent article gives an insight into how it started as a blog and how the brand made its customers front and center.
2. Lady Gaga
The popstar was ahead of the curve when she created her own social network for her fans, aptly titled Little Monsters. This 2017 article on Noisey sums it up nicely. Little Monsters is still going strong with its own community app for iPhone & Android.
3. Rapha
The British cycling brand empowers its customers unlike any other. Its cycling club, RCC, is expanding and the brand keeps growing by inspiring and nurturing cyclist's passion for the sport. In a recent episode on the Community Podcast, Rapha's Sarah Clark explains how a mission-driven brand is created.
Thank you for sending along your inspiration! Expect more updates on brand communities soon
That's it for today folks.
Take care,
Your friends at co-matter
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