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co-matter digest #27: A conversation with Rapha's Sarah Clark
“Suffer is a company value, which is often very polarizing in people’s minds as to what it really means. Inspire others. Think for yourself. Love the sport. We actually write down these values and we judge ourselves against them.”
Sarah Clark is the Chief Marketing Officer of Rapha, the British cycling brand known and loved for celebrating cycling as a sport and culture.

Rapha is a prime example of how a brands can build an authentic community around a clear purpose: it runs its own cycling club with thousands of members, operates 22 clubhouses around the world, organizes weekly rides that anyone can join, produces movies, has a beautiful print magazine and a ton of other projects that help people discover their passion for cycling.

For episode 13 of The Community Podcast we met Sarah at Rapha's London headquarters to find out how it all came about: how Rapha got started, how her vision of the brand evolved and Sarah's advice for people who want to start their own mission-driven brand.

Listen on iTunes
Soundcloud
or your favorite podcasting app by searching for "The Community Podcast by co-matter"
Where did the social go in media?

Khalid Albaih's political cartoons have reached millions during the Arab Spring and he's been celebrated for his social media activism everywhere from the NY Times to Al Jazeera.

But the internet today is not what it used to be.

You're invited to join us for a roundtable discussion and live interview with Khalid to discuss the evolution of social media over the past 10 years. November 21, Copenhagen.

Limited to 20 seats
Where did the social go in media? A live Q&A with Khalid Albaih
 
How will communities operate in the decentralized future?

We'd love to know. As part of our research we were proud supporters of the first Community of Communities Meetup during Devcon4 in Prague last week.

Here's a summary of the topics and conversations. Thanks to MP Fernandez, Robbie Bent,
Judy Gordon, Anna Lekanova and Andreas Wallendahl for making it happen.

XOXO,
Your friends from co-matter
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Last updated: January 23, 2025 ■ 11:11am