5 Insights on How Clue Kickstarted its Community
Clue started out in 2013 with a small team and quickly grew into a leading period tracking app with millions of users across 190 countries. The Berlin-based company just raised a $20M Series B round and, besides being a beautifully designed and functionable app, developed into a relevant resource in female health and science with regular features in The New Yorker, The Guardian, Bloomberg and others.
What got them there?
In our recent conversation, Lisa Kennelly, Director of Marketing at Clue, shared her insights about the company’s marketing and communication strategies from the early days until now.
Read on to learn:
- How you stay relevant by finding new angles to your story (and get journalists to reply to your emails)
- Why customer support is your most important channel for building relationships
- How Facebook ads help you find the right messages to grow your userbase
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