"If you put something on the internet and your mom doesn't share it, it probably won't get a lot of traction." - Justin Gignac

Hi friends!

Today I'm excited to share our latest podcast interview with you: Justin Gignac is the founder of Working Not Working, a marketplace that connects companies with the universe’s most creative creatives.

In episode #7 of The Community Podcast, he shares how he and his friend Adam got started in 2012 and grew WNW into a community with more than 10.000 members that work with over 2000 companies around the world.

I learned a lot from this interview with Justin, and I can only recommend to listen in and take notes. Find the full-length interview on iTunes or Soundcloud.

3 more things to check out this week:

1. How a Danish Beer Maker Built an Enormous Worldwide Run Club—Without Really Trying To

The story behind Mikkeller Running Club, a 12.000+ member running club that supports the brewery's global expansion plans. Via Runner's World

2. The Bunt Machine

We've been fans of WeTransfer (check our interview with Damian Bradfield) for a while, but this video strengthened our love even more.

As Tina says: When you don’t micromanage a creative genius like Mac Premo and give the artist complete creative freedom to tell a short story about your service/product, this kind of beautiful result happens. Via swissmiss

3. The Return of Civic Engagement, WYPIWYG and 3 More Predictions for 2018

Happy holidays!

And thanks for reading.

Yours truly,
Severin

www.co-matter.com